Poor Verbiage. WHAT does it "mean"?

I was at Wal-Mart yesterday in my hometown, where they are currently doing renovations to make it into one of those Super Wal-Mart stores where they will have a full grocery, lottery, and who knows what else section.

I looked across the hall where the washrooms used to be and read a sign saying that the washrooms had been relocated. That, in itself, would have been fine. Here is what the sign read. (I am doing it letter for letter)



"Washrooms" ARE located in the "back" near the "shoes"


What does that mean?

Is this a euphemism? Are the washrooms simply imaginary? and, what do they mean by "shoes"?

ARE? I know that I am guilty for using uppercase as a way to emphasize certain points, (much to the chagrin of Erik Spiekermann) but at least when I do use it, it makes sense on the words that I emphasize.