More than meets the eye.
In such a visually communicative society, advertisers need to think of other ways to connect with prospective customers and clients. Amid the posters and billboards and junkmail and eye-trash, Communication Design works beyond traditional print media. Communication Design includes verbal, musical, general auditory sounds, and even dance and theatrical performance.
Because of the global marketplace we live in, awareness of local and international events is more important than ever. We, as advertisers and designers need to know of any cultural no-no's and faux pa's as well as what really connects with different people.
In doing some research for this blog, I have found a listing of forecast for 2007 trends.
Video
Online Advertising
Online Music Listening
Personal and Independent publishing
Web Conferencing and Video Collaboration
Mobile Content and Delivery
The 7 items I listed above are all different, but share a good deal of attributes, so I will essentially describe them all in the next little blurb.
Youtube, revver, and a number of other free, public access video sites have been around for a while, and in the last year or two they have exploded into the mainstream. (see my post from earlier this semester with the Weezer video for Pork and Beans)
Advertisers have seen this increase in popularity and have taken advantage of it. Rather than just individuals using youtube as self expression, Universal Music Group, EMI, and other record labels have released official videos to youtube accounts to promote new artists, or new releases.
One company who I really love, and have watched all of their video posts, is Harvest Films. Baker Smith is a genius director. For the most part they are commercials that make you wonder what is going on. Some of them I am sure you have seen on TV, or been attached in an email. (check out http://youtube.com/user/harvestfilms)
The only point I didn't really touch on is mobile content and delivery. Currently we sent sms text messages back and forth from phone to phone, but in the very near future we will be getting advertising on our cell phone screens. Small scale spam.
While this advertising isn't happening all that much so far, Communication Design is very evident in cell phones. We have tetris and pinball on our phones, as well as customization options like color and background images. One very popular trend in Communication Design is the ability to have customized ringers. Aside from the handful of generic, none-to-interesting ringers that come from the factory, you can purchase snippets of the current top 10 hit songs for your ringer, or with certain companies, you can create your own ringer from any audio files you might have.
These items are all a result of cultural awareness and knowing about the local and global economy and trends, as well as political viewpoints. Without a knowledge of 'The Joneses', we would not know who to keep up with.
Because of the global marketplace we live in, awareness of local and international events is more important than ever. We, as advertisers and designers need to know of any cultural no-no's and faux pa's as well as what really connects with different people.
In doing some research for this blog, I have found a listing of forecast for 2007 trends.
Video
Online Advertising
Online Music Listening
Personal and Independent publishing
Web Conferencing and Video Collaboration
Mobile Content and Delivery
The 7 items I listed above are all different, but share a good deal of attributes, so I will essentially describe them all in the next little blurb.
Youtube, revver, and a number of other free, public access video sites have been around for a while, and in the last year or two they have exploded into the mainstream. (see my post from earlier this semester with the Weezer video for Pork and Beans)
Advertisers have seen this increase in popularity and have taken advantage of it. Rather than just individuals using youtube as self expression, Universal Music Group, EMI, and other record labels have released official videos to youtube accounts to promote new artists, or new releases.
One company who I really love, and have watched all of their video posts, is Harvest Films. Baker Smith is a genius director. For the most part they are commercials that make you wonder what is going on. Some of them I am sure you have seen on TV, or been attached in an email. (check out http://youtube.com/user/harvestfilms)
The only point I didn't really touch on is mobile content and delivery. Currently we sent sms text messages back and forth from phone to phone, but in the very near future we will be getting advertising on our cell phone screens. Small scale spam.
While this advertising isn't happening all that much so far, Communication Design is very evident in cell phones. We have tetris and pinball on our phones, as well as customization options like color and background images. One very popular trend in Communication Design is the ability to have customized ringers. Aside from the handful of generic, none-to-interesting ringers that come from the factory, you can purchase snippets of the current top 10 hit songs for your ringer, or with certain companies, you can create your own ringer from any audio files you might have.
These items are all a result of cultural awareness and knowing about the local and global economy and trends, as well as political viewpoints. Without a knowledge of 'The Joneses', we would not know who to keep up with.
posted by Joe Beausoleil at
8:11 PM
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