I have gas and need to be washed.

I was on my way to Toronto, from Midland, after my weekend away and stopped in Barrie to get gas. And, beside the pump was an ad for the car wash beside the station. I thought it was lots of fun. It was a car in the middle of a parking lot, and there were other cars in the lot, but they were all sitting far away from the 'dirty' car. The caption read "Even cars need showers." Sometimes I feel that way on the subway. One dirty man at one end of the car, and the rest of the commuters hiding in the other end.
I apologize for the random opening paragraph. What I really wanted to talk about was the new ad for the 2009 Subaru Forester.

http://youtube.com/watch?v=Vasc8ghyu1g


I know it isn't an original concept, but somehow I still find it damned funny. In a world of sexy women (young girls) washing cars in their bikinis, this is a nice change. I particularly enjoy the part where the guy is waving his hair in slow motion at 0:46.

Critical thinking is a key element in this. It is typical to have the hotties washing the cars, and as we know that sex sells, but in this case they thought differently and hit the target market on the head. They are not trying to sell to 25 year old women looking to buy a family van, they are targeting men who have a great sense of humor and don't like the usual in your face marketing attempts. Personally, this also makes me feel that Subaru, as a company, is built of 'real' people, and not a bunch of tight-assed suits who are only there for the almighty dollar. (Even if this IS actually the case)

Hope you enjoy the commercial.